Sale secured at Grey Gables – our most expensive property yet, with an asking price of £3.5 million
When we were instructed to sell this historic property, we knew we were offering a rare opportunity to own part of England’s rich Arts and Crafts heritage.
Designed in the Cotswold style in 1931 by the renowned architect, Norman Jewson, Grey Gables combines a prestigious location and a unique architectural history, with its steep gabled roofline, mullioned windows and pigeonholes. Inside, the 5-bedroomed property has been extensively modernised, with a focus on creating the ideal modern family home using luxurious contemporary finishes and fixtures.
At £3.5 million a property like this demands a tailored and targeted marketing strategy. We worked closely with the seller to identify our approach and understand their requirements before bringing the property to market. Grey Gables had already been unsuccessfully offered by another agent for some months and we were keen to reach exactly the right audience and secure a speedy sale at the right price.
We deployed our Luxury Marketing Package and made individual approaches to secure early interest from the right potential buyers. After a short period of pro-active marketing, we were able to secure four offers including one that was accepted by the seller making Grey Gables a record-breaking property for our team here in Solihull.
The sale of Grey Gables has now exchanged and the proud new owners of this stunning piece of British architectural history will be moving in soon.